CUSTOMER RESEARCH + COMPETITIVE ANALYSIS
YOU THINK YOU KNOW YOUR CUSTOMER AND YOUR COMPETITION?
( LET’S MAKE SURE )
Affordable audience research and brand positioning designed for growing businesses that want to stop guessing and start marketing smarter. In weeks, not months.
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GREATER UNDERSTANDING LEADS TO GREATER MARKETING
If you’ve ever launched a marketing campaign only to later ask, “Why didn’t that work?” we’ve got the answer. Through Greatology, we learn what your audience actually cares about, where you stand amid your competitors, and develop a strategy to creatively message in ways that resonate. It’s fast, affordable, targeted and ideally suited for small to medium-sized brands and businesses. Greatology is how you stop guessing and start marketing like a Fortune 500 company without paying like one.
The smartest businesses don’t guess. They study.
Big brands don’t make a marketing move without audience research. Small businesses usually skip research because they think it’s too expensive or too slow.
That’s where we come in.
Greatology delivers real insight—fast and affordably.
We use your customer data and your competitive landscape to uncover powerful truths. What people want. What makes you different. And what to do next.
CUSTOMER SURVEYS
UNDERSTAND YOUR CUSTOMERS
You are not your customer. Stop assuming you are.
You’ve built a following. But do you know why they chose you? Or why some chose your competitor?
GREATOLOGY HELPS WITH
• Making decisions with more confidence.
• Messaging and campaign directions.
• Uncovering messages that actually resonate.
• Outsmarting your competitors.
• Increasing conversion rates with less guessing.
• Revealing your REAL target audience.
• Understanding why they buy.
• Uncovers where to spend marketing dollars where they’re more likely to work.
STRATEGIC SPRINT
UNDERSTAND YOUR COMPETITION
“You can’t stand out if you don’t know what you’re standing against.”
Generic marketing is invisible. We help you find your unique position in the market—and claim it.
Our brand positioning workshop includes:
Deep dive on your category and competitors
Development of several distinct brand positions
Testing and validation with customer data
What we deliver:
A clear, ownable market position that aligns with what your audience actually wants.
How we helped Teleties uncover their authentic brand positioning
THE ASK TELETIES asked us to create a brand film to be used throughout all of their media platforms. But before we dived into creative, we used GREATOLOGY to help understand their audience, define their true brand positioning and competitive advantage. Then we started on the work of delivering on a brand promise backed by data.
A-HA TELETIES is a fast-growing premium accessory brand that has redefined a category known for being commoditized. Saturated with disposable products that customers are forced to replace frequently, it's a category where many brands take a one size fits all approach. TELETIES is disrupting by creating innovative, virtually indestructible products that are made for all types of hair, and any style.
How we helped ATB Financial uncover the future of wealth transfer
THE ASK ATB was looking into the future and seeing an unprecedented generational wealth transfer on the horizon. They needed to understand how people would navigate this space so they'd be ready.
A-HA A modern bank's role has gone from the status quo into a hub for all the people involved in someone's financial life. People expect banks to be connectors of their complete financial lives. Customers should be able to bring more guests to the club when they’re working out wealth transfer.
How we helped Beavertails uncover the best directions for growth
THE ASK Beavertails was wondering what they should be doing next. We set out to validate and navigate their growth strategy. We directed their capital expenditure on new store openings, messaging and where they'd find the most value.
A-HA We found new territories that allow Beavertails to lean into their quirky side, demonstrate the quiet confidence the competitors lack and position Beavertails as the one-up treat so it’s easier to expand the menu.
CHOOSE YOUR PLAN
STARTER PACKAGE
• Competitor mapping
• Survey development
• Survey analysis
• Strategic, messaging and whitespace recommendations
PRO PACKAGE
STANDARD PACKAGE
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• More expansive competitive dive
Deeper analysis
Virtual collaborative workspace
4 hour facilitated workshop with your team