GREAT TO WORK WITH
Nicknames only work when someone else gives them to you. And that’s how we got ours. By just being great to work with. Patient. Attentive. Open-minded. Collaborative. And fun. Seriously. We’re just great people you’ll love to make great work with.
GREAT CREATIVE
We’ve created hundreds of great campaigns for a long list of amazing national brands and organizations. Now, we’re focused on bringing that same level of strategic thinking and creative excellence to small and mid-sized businesses—brands that are ready to grow and stand out. Our mission is simple: to deliver the kind of work that shifts perception, builds loyalty, and drives action—no matter the size of the client. We still love partnering with large national brands, but our passion lies in helping ambitious, growing companies unlock their full potential through bold, effective creative.
REDEFINING GREATNESS
We founded Those Guys Are Great to give marketers and brands of all sizes access to the industry’s top talent. From research to strategy, to creative, production and post, we’ve got it all covered. And we do it without the baggage that comes along with big agencies. Like huge fees, sluggish processes and work that gets handed off to less-experienced teams.
Because you don’t need a big agency to do great creative work. You just need great talent.
We’re Dave Hedeman and Steve Rice. Maybe the biggest names you’ve never heard of. But we can almost guarantee that you’ve seen – or heard – our work.
We’re advertising, PR and entertainment industry vets with more than 50 years of combined experience – most recently as executive creative directors at TBWA\Chiat-Day NY. And our small-but-mighty team consists exclusively of executive-level pros at the top of their game.
But it’s what we’ve done with that experience that matters to you. We’ve all helped big and small brands not only get noticed, but also to build opinion and drive sales. And that’s why you’re here, isn’t it?
We’re great at crafting stories that move consumers. Even if it’s one frame of a social post. Sure, you could always make something that’s just cool. But if it doesn’t connect on a human level to build your brand or sell your product, we just see it as a lost opportunity.
WHO ARE THOSE GUYS?
WE’VE HELPED THESE BRANDS MAKE GREAT THINGS
It’s pretty simple. We’re people who learn the brand, live the brand and then tell your story in ways we know will succeed for you. We’re as strategic in our thinking as we are creative. It’s why we’ve been so successful for 15 years as partners, and for more than 50 years combined.
LET’S MAKE SOMETHING GREAT TOGETHER
It all starts with a conversation. So let’s have one. With no obligations and no pressure. Because that’s how all great relationships should begin.