GENESIS WALKAROUNDS
Genesis tapped us to change the game from traditional industry standard Walkaround videos, to an elevated version worthy of the world’s most game-changing luxury brand. The result, this stunning series of films that take a deep dive into some of Genesis’s most exciting and breathtaking new models.
MITSUBISHI OUTLANDER LAUNCH
Trucks and SUVs can be some of the most fun projects to work on. Because they can pretty much take you anywhere, letting the imagination run wild. It’s all that much more fun when the SUV is all-new and a PHEV. We had the pleasure of developing the new creative platform for the launch of Mitsubishi’s flagship Outlander PHEV. We celebrated the class-leading PHEV, which allows drivers everywhere to outlast, outsmart, and outmaneuver so they can GO ALL OUT in the all-new Mitsubishi Outlander.
NISSAN CAPABILITY
Not many people know about Nissan’s 60 years of hardcore, off-road heritage. Especially the part about winning an off-road rally in 1972. In the iconic 240Z sports coupe. So we created a 360 campaign to remind them. F. Gary Gray (The Italian Job, Fate of the Furious, Straight Outta Compton) directed this adrenaline-fueled trip through time, and Nissan brand ambassador Brie Larson told the story from behind the wheel.
IT TOOK A WHILE | HERO TVC
AMAZON HOMEPAGE TAKEOVER
We brought the thrill of adventure to life by connecting our off-road capability to the Amazon content that takes viewers to the most far-flung places on earth.
IG REELS
Brie broke the Internet with this BTS wardrobe-change Reel.
IG INFLUENCER PARTNERSHIP WITH @keonemadrid ( 450K Followers )
CAPABILITY IG GRID
IG STORIES
INSTAGRAM + TWITTER SPONSORED POSTS
CO-BRANDED PARTNERSHIP
We partnered with ONLY IN YOUR STATE to create this cross-country content piece.
STAR WARS PARTNERSHIPS
Well this was fun. We partnered with Disney to create branded campaigns around Rogue One, The Last Jedi and Solo. Our bud Shawn Levy (A Night at the Museum, Stranger Things, Free Guy) directed this epic series. And yeah, we got to cap it off by hanging out with Chewie in the original Millennium Falcon. Check that off the list of childhood dreams.
I GOT THIS | HERO TVC
SOCIAL MEDIA
NISSAN HOME PAGE
SWEEPSTAKES
FORCE AWAKENS PARTNERSHIP | JEDI LEARNER | HERO TVC
FORCE AWAKENS | SALES EVENT TVC
FORCE AWAKENS | SALES EVENT TVC
KICKS LAUNCH
How do you tell the world that you have the most expressive car on the planet? Especially when there are over 100 million color combinations you can create? You show them. With Calmatic directing our hero TVC, we created a vibrant 360 campaign that put personal style in the spotlight.
LIMITLESS POSSIBILITES | HERO BRAND TVC
KICK IT | OLV
COLOR STYLE | OLV
ZOOMERANG | OLV
PR CAMPAIGN | KICKS TEASER
The art of the tease has never been stronger than in this 100% CG film we created.
PR CAMPAIGN | KICKS REVEAL
And the tease was rivaled only by the reveal.
KICKS COLOR STUDIO | DIGITAL ACTIVATION
We partnered with our friends at Critical Mass to turn designing a Kicks into a unique musical experience.
KICKS IG STORIES STICKER PACK
Nissan fans got to design a Kicks using our virtual sticker packs, combining old-school fun with IG stories. Then we surprised and delighted some of them with the real thing.
KICKS IG GRID
IG STORY + IN-FEED CONTENT
GIPHY PARTNERSHIP
You’ve got to be on your gif game. So we created a bunch and turned them loose on GIPHY.
ARMADA LAUNCH
You wouldn’t know it by looking at it, but Armada is Nissan’s most capable off-road vehicle. Proven in the brutal sands of The Empty Quarter but appointed with every luxury, it’s a sidewinder in sheep’s clothing. And the perfect vehicle for a relaxing family road trip. With not a road in sight. Rupert Sanders (Snow White and the Huntsman) directed the hero TVC with an entirely real-life cast, that led a 360 campaign showing off Armada’s unique ability to tame the wild.
MADE IT | HERO BRAND TVC
MADE IT | OLV ( Apple CarPlay )
MADE IT | OLV ( Best-In-Class Horsepower )
PR CAMPAIGN | ARMADA PRODUCT TEASER
Sure, people were waiting to see the redesign of this iconic off-roader. But we weren’t ready to show it all. Yet.
PR CAMPAIGN | ARMADA PRODUCT REVEAL
And when we were ready, we showed it in all its desert-blasting, sand-spraying, rock-crawling glory.
SOCIAL ( IG Stories and Sponsored Twitter Post )
PATHFINDER LAUNCH
When it hit the off-road world almost 40 years ago, the Nissan Pathfinder was a game-changer. Packed with legit 4x4 capability, it ushered in a new era of go-anywhere, do-anything adventurers. But in recent iterations, Pathfinder lost its way and was relegated to mall-runner status. We set out to change that opinion, launching the all-new Pathfinder with a 360 campaign that connected it to its rugged roots. David Leitch (John Wick, Atomic Blonde, Deadpool 2) directed the hero TVC.
RETURN TO RUGGED | HERO LAUNCH TVC
PAST AND FUTURE | BRAND TVC
LAKE DAY | TVC
THE HUMP | OLV
OVERLAND | TVC
RETURN TO RUGGED | IG GRID
RETURN TO RUGGED | IG STORIES
WEATHER CHANNEL | BRANDED CONTENT PARTNERSHIP
WAZE | BRANDED PARTNERSHIP
SPOTIFY PARTNERSHIP
RETURN TO RUGGED | OOH
DIGITAL ADS
PATHFINDER REVEAL | PR CAMPAIGN
PATHFINDER REVEAL | IG PR CAMPAIGN
CALLING ALL TITANS
As a challenger brand in the truck category, Nissan needed to find a white space for its new Titan. So we mined the insight that Titan owners are “titans” themselves, known for reaching out to help others. Partnering with the American Red Cross, National Parks Foundation and Habitat for Humanity, we created a brand anthem directed by Shawn Levy, and a 360 campaign to amplify the message.
CALLING ALL TITANS | BRAND ANTHEM TVC
RIDE OF YOUR LIFE
It was a daunting challenge: Create a national, 360 campaign to convince consumers that the new Altima Is the most exciting sedan on the road. We answered it with an epic, two-day, immersive activation and pointed cameras at every moment of it. It was a huge risk on an unscripted idea. But we believed. And after the first lap, we knew we had a winner. Take the ride for yourself.
RIDE OF YOUR LIFE | BRAND ACTIVATION | 360 CAMPAIGN HERO LONG FORM
RIDE OF YOUR LIFE 2.0 | ACTIVATION / SALES EVENT
THE VOICE PARTNERSHIP
We got an email one weekend, announcing an all-agencies, all-hands challenge: Leverage our partnership with The Voice to remind people of the dangers of texting and driving. And make sure it includes a little red ring around your texting thumb. But you know, have some fun with it! So we said, “Don’t be a Thumbass!”
PROJECT RED THUMB PROMO VIDEO
#REDTHUMB GRAPHIC
NISSAN HOME PAGE
PROJECT RED THUMB “THUMB BRACELET” AND STICKER PACK
BLAKE’S ALL-ACCESS PASS
When life hands you Blake Shelton, Bobby Bones, a partnership with iHeart Media, and a powerful new truck, you take them and run. We created an integrated 360 campaign around an exclusive behind-the-scenes experience, complete with a mobile radio studio. The campaign included branded long-form videos, sweepstakes, and yeah, a series of radio spots voiced by Blake.
iHEART MEDIA PARTNERSHIP | LONG FORM BRANDED CONTENT
BLACK BEAR PROTECTIVE FILMS
We love working with startup companies, and this one was particularly fun to work on. For brands entering the protective coating space, it’s easy to get lost in a sea of sameness. Not only did we name the Black Bear brand, but we created a position to set it apart and feel like a national brand within their local market. Nothing fiercely protects your home and vehicle like Black Bear Performance Films.
MORE AUTOMOTIVE WORK THOSE GUYS HAVE MADE.
LET’S MAKE SOMETHING GREAT
It all starts with a conversation. So let’s have one. With no obligations and no pressure. Because that’s how all great relationships should begin.